Genesis Defeated Porsche as Most Appealing Brand
For the 1st time ever in J.D. Power's yearly study of new-vehicle appeal, Genesis beat Porsche. On the other hand, Mitsubishi, Jeep, Dodge, Toyota and GMC placed the biggest improvements. GMC and Chevrolet held the same position for top-ranked non-luxury brand. Luxury car brands once again ruled this year's results. This study gauges car owners' emotional connection and excitement level with a new car across 77 features and finally lets carmakers re-assess the design or redesign of cars as well as light trucks. Car companies are rated using a 1,000-point scale. Hyundai's newly independent luxury branch, Genesis, scored highest in total appeal—a mark that jumped 15 points to 884. This is the 2nd year Genesis was ranked as a stand-alone brand.
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